Paid social ads, handled
Need someone to run your ads?You’re in the right place.
◼︎ meta ◼︎ tiktok ◼︎ linkedin ◼︎
I run paid social campaigns for brands who want results *AND* want to work with someone who feels like an honorary member of their team. Seven years managing ads for startups and global brands, now I'm here to help you.
I have worked for and with:
Whose this for? ↓
Whether you're a growing brand looking to scale through paid social or an established business wanting dedicated, expert support, this is for you.
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Growing Brands
You're ready to invest in paid social but don't want the overhead of an agency or the risk of hiring in-house too early.
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Agencies
You need quick, professional support during busy periods or when new clients come in. Fully white label—I can be customer-facing or work behind the scenes.
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Established Businesses
Your team is stretched thin and you need expert support without the commitment of a full-time hire (that also feels like part of your team).
Choose your plan
FOR GROWING BRANDS
The Essentials
€2,000/month
Best for ad spend under €30k/month
1-2 paid social channels
Strategy & campaign setup
Ongoing optimization & A/B testing
Monthly reporting
Weekly video walkthroughs
2 stakeholder calls/month
Ad copy tweaks & iterations
Creative recommendations
POPULAR
MOST POPULAR
The Works
€3,200/month
Best for ad spend €30k-€99k/month
Up to 3 paid social channels
Everything in The Essentials, plus:
Creative strategy included
Weekly stakeholder calls
Full ad copywriting
1 creative brief per month
Strategic testing calendar
1 landing page OR 5 UGC scripts/month
Annual strategy & creative audit
Marketing consulting built-in
FOR HIGH-GROWTH BRANDS
Custom
Starting at €4,000/month
Best for ad spend €100k+/month
Everything in The Works, plus:
Unlimited creative briefs
Unlimited landing pages & UGC scripts
Quarterly strategy audits
Direct liaison with UGC creators
Enhanced trend research
White-glove support
Custom reporting dashboards
What’s always included
No matter which plan you choose, you get:
✓
❶ Professional ad organization
Every campaign is set up with proper naming conventions, clear structures, and organized folders. No messy ad accounts here—just clean, professional setups that make optimization easy.
✓
❹ WADED Campaign Planner template
The exact template I use to plan, execute, and track campaigns for clients. It's yours to keep and includes everything from budget trackers to testing frameworks.
✓
❷ Proper tracking & pixel setup
Tracking is the foundation of everything. I make sure your pixels, events, and conversion tracking are set up correctly from day one so you can actually trust your data.
✓
❺ Creative performance tracker
A simple system to house your assets, monitor which ads are winning (and which aren't), and what is live. This helps us make smart decisions about what creative to scale or retire.
✓
❸ Transparent reporting
You'll always know what's happening with your campaigns and why. No jargon-heavy reports that confuse more than they clarify—just clear insights you can actually use.
✓
❻ Naming conventions & UTM structure
Consistent naming and UTM tracking across all campaigns means you can easily see what's working across channels. It's the boring stuff that makes everything else work better.
Three clear options based on your needs and ad spend. From essential management to full creative ←strategy.
Next Steps
How It Works
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We'll talk about your business, goals, and what you need from paid social. This is where I learn what makes your brand tick.
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If you've run ads before, I'll start with a creative and strategy audit to see what's working. Then I'll create a media plan tailored to your goals, set up proper tracking, and get your campaigns ready to launch. You'll approve everything before we go live.
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Campaigns go live and I'm monitoring daily—testing, optimizing, and making sure every dollar works hard for you.
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Weekly updates, regular calls, and continuous improvements. You'll always know what's happening and why.
What people say ↓
Floraidh, Social Media Manager - Dance
“Not just a paid expert, Kyomi is also a stellar marketing all-rounder, and was highly professional, organised and creative, helping us navigate an area which was completely new to us at that time! Above all, I was impressed by her clear passion for enabling us to do our best work independently.”
Hannes, Founder + CEO - Story.one
“Kyomi has been an integral part of our team at story.one, continuously demonstrating exceptional skill in monitoring and enhancing our paid media strategies. Her insightful reporting and strategic alignment have significantly influenced our marketing approaches.
Her collaborative efforts with our agency team and innovative input in creative sparring sessions have brought fresh perspectives and tangible improvements to our campaigns.
Kyomi’s commitment to optimizing ad performance and her expertise in crafting ad copy align perfectly with our brand objectives. Her ongoing contributions are vital to the ongoing success and innovative direction of story.one.”
Theo, Founder + CEO - Slinger
“We reached out to Kyomi / WADED for their services at a crucial moment, just as we were on the cusp of securing investment and looking to take our marketing efforts to the next level. Our goals were clear: we needed a website overhaul, a revamp of our social media presence, and a fresh direction for our marketing strategies. What we found in Kyomi was nothing short of marketing genius.
Not only did she elevate our marketing department, but they also uplifted our entire team and enriched our overall business expertise. Kyomi brought professionalism and unwavering dedication to the table, all while maintaining a deeply personal and human touch. The approach was more than just business; it was a genuine partnership.
The results have been outstanding. With her meticulously crafted strategy plans, including brand guidelines, founder marketing strategies, and businesses marketing plans, we are now poised to confidently reintroduce our business to the public. She also lead our funding round announcement which resulted in 1 million PR impressions, including international and tier 1 press. We couldn't be more excited about the future, and it's all thanks to the incredible work of Kyomi. Thank you 🙏”
Jasmine, Founder + CEO - Mali Pah
“Since working with Kyomi in 2020, my Hair Accessory Brand Mali Pah has grown substantially from a B2C brand to completely wholesale.
But this pivot would not have been possible with out Kyomi assisting me with finding my companies winning products through campaign testing.
Her key words sourcing, statement image selection, and trendy phrasing curation not only helped us create winning viral ads, but it also solidified our brands digital identity.Which is critical step for small businesses to acquire early.
Through trial and learning phases via FB and Instagram Marketing, we were able to profitably target our niche audience and look alike customers who continue to support us to this day.
Working with Kyomi removes the confusing tech in marketing and puts the focus on story telling, data analysis, and creating ad copy thats customer focused”
Why me?
I’m a senior growth marketer with over 13+ years experience.
FAQs
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No, I am a one-man-band who you can think as a seamless integration with your team. All the ads will be planned and managed by me, Kyomi: a senior media buyer with 7 year+ experience in digital media buying.
I like to put a lot of time and dedication into the accounts I manage, so will not run more than five at one single time, for that reason there are limited spaces.
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Yes! I support agencies who need additional paid social expertise for their clients. I can work as an extension of your team.
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I specialize in Meta (Facebook & Instagram), TikTok, and LinkedIn. These are the platforms where I have the most experience and can deliver the best results.
But I can offer strategy and media planning for most paid channels as I have experience with them too, think: Google, Youtube, Snap etc.I’ve decided to double-down on paid social, so I can bloom into a true expert in my field, and help take you where you want to go :)
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For visual assets, no. I focus on strategy, copywriting, and creative direction. I'll work with your designers, freelancers, influencers, or agencies to brief them and give feedback; and work with them collaboratively until we get it right.
For The Works and Custom tiers, I write creative briefs, UGC scripts, and can source UGC content via a specialized platform, and provide inspiration to guide production.
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Ah the old, how long is a piece of string?
The truth, it depends! But not to worry, I will get to know your business needs and then provide you with a forecast of how much I propose we spend on your media. And most importantly, what we can get in return.
You will approve this before we go live! -
30 days, give or take. Thankfully, I’m not your mobile phone company trying top trap you into a multi-year contract, but I’ve found 30 days makes transitions easier on both sides!
So retainers are month-to-month, but I recommend at least 3 months to see meaningful results from your campaigns. Paid social takes time to optimize and scale properly. -
Four things come to mind about my approach. If they align with you, drop me a ☎ or ✉︎ —> here. And if you want to be reminded of my credentials (i.e. where I’ve worked, qualifications etc click—> here)
→ Creative
You may have heard that creative is king (or queen) in modern day paid advertising and I’d agree. It’s also an area that I thrive in, as I love working with creative teams and even used to be a copywriter myself. This is extremely important for the world of ads, as creative testing can have a huge impact on your cost per acquisition in a positive way.
→ Results-focused
I’ve worked in high-pressure, high-spend growth teams with aggressive targets. Therefore I’ve developed a mindset to ensure spend gets the most return on ad spend possible, and the tools to understand how to scale budgets.
→ Holistic approach
I’ve been on both sides, organic and paid. Plus, I’ve ran many channels, during my time as a marketing generalist. This means I have empathy for different functions and consider the way channels work together. Both customer experience and cost-per-acquisition wise.
→ Collaborative approach
A lot of people use this buzzword, but for me it’s the only way to get exceptional results. Based on feedback from colleagues + clients, I have a knack for educating contributors in the ad process, allowing them to produce informed creative work and getting them excited at the same time. -
No problem! The best thing to do is to hop on an intro call with me to clarify your needs.