WADED SCHOOL OF MARKETINGTeaching Paid Social That Actually Sticks
Hi there, I’d love to be your new teacher
Think workshops, courses, and training for teams who want to get better at Meta ads, TikTok ads, and paid media strategy.
I'm Kyomi 👋 a senior media buyer with 13+ years in marketing and 7 years specialising in paid social. I've managed campaigns for Shopify, N26, and startups alike.
But the thing that gives me the most satisfaction? Watching people in my workshops have those lightbulb moments. The "oh, now I get it" ones. That's what I'm here for.
I have worked for and with:
Who’s this for?
Whether you're a university looking for a paid ads instructor, a company that wants to up-skill your team, or an institution scouting workshop teachers—this is for you.
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Workshop Providers
Looking for specialist teachers to add to your roster? Offer your community expert-led sessions in one of marketing's most in-demand skills.
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Companies
Want workshops to upskill marketing teams? Build in-house expertise so your team can run campaigns confidently without relying on agencies.
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Startup Spaces
Co-working spaces and startup accelerators offering professional development workshops. Give your community practical skills they can apply immediately to grow their businesses.
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Universities
Looking for a teacher with real-world experience? Provide students with industry-relevant training from someone who's actually spent millions on ads.
TIKTOK ADS
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INSTAGRAM ADS
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META ADS
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PAID SOCIAL STRATEGY
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AD COPYWRITING
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PERFORMANCE MARKETING
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AD CREATIVE 101
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TIKTOK ADS 📚 INSTAGRAM ADS 📚 META ADS 📚 PAID SOCIAL STRATEGY 📚 AD COPYWRITING 📚 PERFORMANCE MARKETING 📚 AD CREATIVE 101 📚
What I can teach:
Need some inspiration on what I can bring to your organisation? These are the kinds of workshops and courses I design and deliver. Each one is tailored to your team's or target student’s skill level and goals, from complete beginners to marketers ready to level up.
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Get confident setting up and running your first paid ads across Meta, TikTok, and LinkedIn.
Perfect for marketers stepping into paid media for the first time.
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Take your paid media skills to the next level with audience targeting, funnel building, and optimisation techniques that senior media buyers use daily.
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Learn how to budget, forecast, and create a full-funnel paid media plan that actually works for your business or clients.
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Discover how to set up and run influencer partnerships, including whitelisting for performance—a skill that's increasingly in demand.
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Craft messaging that sets you apart—whether it's for your website, socials, or ad campaigns. Learn how to write copy that actually converts.
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Master the key ingredients of high-performing ad creative, from concept to execution. What makes people stop scrolling? You'll leave knowing.
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Understand your user's path and how to improve it at every step to drive better results. It's about thinking strategically, not just tactically.
These topics are a starting point. I design custom workshops based on what your team needs—whether that's a two-hour crash course or a multi-week programme.
How I teach:
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❶ Learning, actually
I don't just want to host another course. I want people to actually learn. And more importantly, to remember what I taught them when they're back at their desks creating campaigns.
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❷ Real-world application
That's why I don't do pre-recorded videos. I teach live. I use activities, real-life examples, and give people resources they can take straight into the ad creation process—checklists, planners, frameworks. The kind of tools that make you feel like a pro, even if you're just starting out.
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❸ Accesible learning
I also keep jargon to a minimum. If I use a technical term, I break it down. My teaching spaces are judgment-free zones where questions are welcomed and "aha moments" happen regularly. It's not about proving how much I know—it's about making sure you leave confident in what you can do.
My teaching background
I've been teaching in one form or another for years. It started when I realised I was naturally educating my colleagues at a growth startup:
Creating glossaries, running internal training sessions, improving how design and performance marketing teams collaborated. My boss noticed and asked me to speak about it at a company conference. That's when I knew teaching was part of what I wanted to do. In practice, I have:
Taught weekend workshops on marketing for creatives, helping non-marketers understand how to promote their work
Designed and delivered a custom paid social ads course for students at the University of Economics and Law in Berlin (recipients of the Berlin Startup Grant) using my own 5-step framework for what makes a good ad
Hired by large startups to train their teams on paid social—bringing knowledge directly into organisations so employees can run better campaigns
Provided 1:1 training for solopreneurs and small business owners who want to learn ads without hiring an agency
Wrote a comprehensive course on Meta ads for Shopify (no longer publicly available, but proof I can create structured, high-quality curriculum)
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What people say:
"I went into Kyomi's 'Meta Paid Ads Level Up' course with very little knowledge on how a paid campaign works, and I left feeling empowered, energized, and completely prepared to set up my first campaign! Kyomi's step-by-step approach made even the technical setup feel manageable, and her insights on strategy, targeting, and creatives were incredibly practical and actionable. This course gave me the confidence I needed to dive into paid ads, and I can already see how it will transform the marketing efforts for my e-commerce business!"
— Danica, creator and business owner
"I'm sitting brainstorming ad copy, actually getting excited about all the ideas (something past me would never have believed) and thinking oooft i wouldn't have known any of this if kyomi hadn't taught me. Literally your proof of concept in action!"
— Floraidh, organic social media professional
"Her key words sourcing, statement image selection, and trendy phrasing curation not only helped us create winning viral ads, but it also solidified our brand's digital identity. She removes the confusing tech in marketing and puts the focus on story telling, data analysis, and creating ad copy that's customer focused."
— Jasmine, business owner and founder of Mali Pah
"I feel like my approach has been completely illuminated after the Marketing Workshop with Kyomi - it was so much fun too!"
— Sharon M., workshop participant
👉 Let's work together
Whether you need a one-off workshop, a semester-long course, or ongoing training for your team. Let’s get in touch and let's talk about what makes sense for you.
