Paid social ads, for brands I believe in
Need someone to run your ads?You’re in the right place.
◼︎ ads from someone who gets your product ◼︎
I'll keep it straight with you: you're here because you're one of my favourite types of brands.
A few months ago, I decided the next chapter of my business would be intentional. I'd only work with brands I'm personally aligned with, the ones I'd actually use, visit, or recommend to friends.
When I'm not optimizing campaigns or nerding out about ad performance, I'm usually consuming products or experiences like yours. My life outside of marketing is guided by a love of nature, slow travel, and helping people reconnect with themselves. So I thought: why not combine my skills with the things I care about most?
I have worked for and with:
If this sounds like you... ↓
You're building a brand that invites people to slow down. To reconnect with nature, their bodies, or a sense of place. You care about the experience you're creating, not just the transaction.
Maybe you run nature cabins that offer city-dwellers an escape into the forest. Or you've built a wellness brand centered around ritual and presence. Or you're creating slow travel experiences that prioritize depth over distance.
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Nature-First Brands
Off-grid cabins, retreats, outdoor hospitality—businesses that help people reconnect with the natural world.
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Wellness & Ritual
Brands rooted in holistic wellbeing, slow rituals, and intentional living. Not performance wellness—real reconnection.
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Slow Travel & Hospitality
Place-based travel, community-focused stays, and experiences that value depth over checklist tourism.
How I can help ↓
I run paid social ads (Meta, TikTok, LinkedIn) for brands who want dedicated, hands-on support from someone who feels like an honorary member of their team. From strategy to creative direction to technical fixes cough tracking.
Paid social ads management
Three clear options based on your needs and ad spend. From essential management to full creative strategy.
Three tiers starting at €2,000/month, designed for different stages of growth and ad spend. Whether you need essential management or full creative strategy support, I've got options that work.
All packages include strategy, optimization, reporting, creative recommendations, and the kind of care that makes you feel like I'm an honorary member of your team.
Not ready for the full package?
Marketer in Your Pocket (€1,000/month)
If you're not quite ready for ads or just need strategic guidance, I also offer Marketer in Your Pocket (€1,000/month). Weekly 30-min strategy sessions, hands-on support for 1-2 tasks per month, and ongoing expert access.
Perfect if you're figuring out your marketing or need a senior perspective without full management.
Why this matters to me
THE STORY BEHIND THE PAGE
I spent over a decade living a fast-paced city life in London, chasing what I thought success looked like.
It wasn't until I started spending real time in nature, forest cabins outside Berlin, slow weeks on the Spanish coast, that I understood what rest actually meant.
Nature reminded me what life is about. It reminded me of the pace I wanted to live by. And companies like yours? They were my lifeline. When I was at the height of my workaholic years, brands that offered nature cabin escapes away from the big city gave me a way to reconnect with myself.
I believe humans need time in nature to be healthy. And for fellow city-dwellers, brands that make that accessible in an easy, intentional way are doing something really important.
Slow travel matters to me for the same reason. I used to travel-hop, and it always left me unsatisfied, like having a two-minute conversation with someone fascinating. You don't get under the surface. I've lived abroad, slow-traveled through Europe and beyond. Plus, I used to run a travel blog where I'd write long-form character pieces about locals I met, or businesses I bought from.
After leaving my last full-time job, one of the first things I did was book a Workaway experience in the French countryside, then a small farm in Belgium. Then finished them off with luxury stays in boutique hotels with stories behind them. I needed to reconnect with my body, with land, with something slower. And that season changed everything.
So when I say I want to work with brands like yours, I mean it! You wouldn’t be just a ‘client’ for me. You’d represent a business I believe should exist in the world.
A bit about my work
I've spent 7+ years managing paid social campaigns and 13+ years in marketing overall. I've worked with three-person startups and global brands like Shopify and N26, managed millions in ad spend, and helped companies have their best months and years through ads.
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❶ Ran paid social strategies for Shopify's new product launches
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❷ Worked with an analog brand to write a piece for their blog
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❸ Helped brands move into new markets through paid social
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❹ Former copywriter with a passion for landing pages and storytelling
But beyond the credentials, I actually care. I'm not here to churn through clients. I want to work with brands I'd genuinely recommend, and I want your campaigns to succeed because I believe in what you're building.
Want to get to know me more?
Beyond the marketing work, I write about slow living, nature, and travel. If you're curious about who I am outside of campaigns and conversion rates, my personal site is a better window into that world.
What people say ↓
Natalie + Benjy, Influencer Marketing - GetYourGuide
“I wanted to say a quick thank you for all of her hard work on various channels over the past ten months. She has supported us in everything from paid media to organic social and even influencer. She truly is a jack of all trades and has been instrumental to building these channels in 2025.”
“I'm privileged to have been able to work with someone so kind and patient. Thanks for guiding me through the world of Paid Social.”
Tuleka, Founder - Goose Freelancer
“In approximately 8 hours, she's swooped in, audited, sorted through, and recommended ways of making our ad-spend more efficient and impactful. I feel much more confident and secure about where we're putting our budget”
Floraidh, Social Media Manager - Dance
“Not just a paid expert, Kyomi is also a stellar marketing all-rounder, and was highly professional, organised and creative, helping us navigate an area which was completely new to us at that time! Above all, I was impressed by her clear passion for enabling us to do our best work independently.”
Hannes, Founder + CEO - Story.one
“Kyomi has been an integral part of our team at story.one, continuously demonstrating exceptional skill in monitoring and enhancing our paid media strategies. Her insightful reporting and strategic alignment have significantly influenced our marketing approaches.
Her collaborative efforts with our agency team and innovative input in creative sparring sessions have brought fresh perspectives and tangible improvements to our campaigns.
Kyomi’s commitment to optimizing ad performance and her expertise in crafting ad copy align perfectly with our brand objectives. Her ongoing contributions are vital to the ongoing success and innovative direction of story.one.”
Theo, Founder + CEO - Slinger
“We reached out to Kyomi / WADED for their services at a crucial moment, just as we were on the cusp of securing investment and looking to take our marketing efforts to the next level. Our goals were clear: we needed a website overhaul, a revamp of our social media presence, and a fresh direction for our marketing strategies. What we found in Kyomi was nothing short of marketing genius.
Not only did she elevate our marketing department, but they also uplifted our entire team and enriched our overall business expertise. Kyomi brought professionalism and unwavering dedication to the table, all while maintaining a deeply personal and human touch. The approach was more than just business; it was a genuine partnership.
The results have been outstanding. With her meticulously crafted strategy plans, including brand guidelines, founder marketing strategies, and businesses marketing plans, we are now poised to confidently reintroduce our business to the public. She also lead our funding round announcement which resulted in 1 million PR impressions, including international and tier 1 press. We couldn't be more excited about the future, and it's all thanks to the incredible work of Kyomi. Thank you 🙏”
Jasmine, Founder + CEO - Mali Pah
“Since working with Kyomi in 2020, my Hair Accessory Brand Mali Pah has grown substantially from a B2C brand to completely wholesale.
But this pivot would not have been possible with out Kyomi assisting me with finding my companies winning products through campaign testing.
Her key words sourcing, statement image selection, and trendy phrasing curation not only helped us create winning viral ads, but it also solidified our brands digital identity.Which is critical step for small businesses to acquire early.
Through trial and learning phases via FB and Instagram Marketing, we were able to profitably target our niche audience and look alike customers who continue to support us to this day.
Working with Kyomi removes the confusing tech in marketing and puts the focus on story telling, data analysis, and creating ad copy thats customer focused”
FAQs
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No, I am a one-man-band who you can think as a seamless integration with your team. All the ads will be planned and managed by me, Kyomi: a senior media buyer with 7 year+ experience in digital media buying.
I like to put a lot of time and dedication into the accounts I manage, so will not run more than five at one single time, for that reason there are limited spaces.
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Yes! I support agencies who need additional paid social expertise for their clients. I can work as an extension of your team.
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I specialize in Meta (Facebook & Instagram), TikTok, and LinkedIn. These are the platforms where I have the most experience and can deliver the best results.
But I can offer strategy and media planning for most paid channels as I have experience with them too, think: Google, Youtube, Snap etc.I’ve decided to double-down on paid social, so I can bloom into a true expert in my field, and help take you where you want to go :)
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For visual assets, no. I focus on strategy, copywriting, and creative direction. I'll work with your designers, freelancers, influencers, or agencies to brief them and give feedback; and work with them collaboratively until we get it right.
For The Works and Custom tiers, I write creative briefs, UGC scripts, and can source UGC content via a specialized platform, and provide inspiration to guide production.
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Ah the old, how long is a piece of string?
The truth, it depends! But not to worry, I will get to know your business needs and then provide you with a forecast of how much I propose we spend on your media. And most importantly, what we can get in return.
You will approve this before we go live! -
30 days, give or take. Thankfully, I’m not your mobile phone company trying top trap you into a multi-year contract, but I’ve found 30 days makes transitions easier on both sides!
So retainers are month-to-month, but I recommend at least 3 months to see meaningful results from your campaigns. Paid social takes time to optimize and scale properly. -
Four things come to mind about my approach. If they align with you, drop me a ☎ or ✉︎ —> here. And if you want to be reminded of my credentials (i.e. where I’ve worked, qualifications etc click—> here)
→ Creative
You may have heard that creative is king (or queen) in modern day paid advertising and I’d agree. It’s also an area that I thrive in, as I love working with creative teams and even used to be a copywriter myself. This is extremely important for the world of ads, as creative testing can have a huge impact on your cost per acquisition in a positive way.
→ Results-focused
I’ve worked in high-pressure, high-spend growth teams with aggressive targets. Therefore I’ve developed a mindset to ensure spend gets the most return on ad spend possible, and the tools to understand how to scale budgets.
→ Holistic approach
I’ve been on both sides, organic and paid. Plus, I’ve ran many channels, during my time as a marketing generalist. This means I have empathy for different functions and consider the way channels work together. Both customer experience and cost-per-acquisition wise.
→ Collaborative approach
A lot of people use this buzzword, but for me it’s the only way to get exceptional results. Based on feedback from colleagues + clients, I have a knack for educating contributors in the ad process, allowing them to produce informed creative work and getting them excited at the same time. -
No problem! The best thing to do is to hop on an intro call with me to clarify your needs.