What you’ll learn:
→ My full 5-Part Framework: Technical Setup → Strategy → Creatives → Optimization → Reporting. The same step-by-step approach I’ve used to manage millions in ad spend for brands big and small.
→ How to find and target the right audience, not just by ticking interest boxes, but by truly understanding who your customers are, where they are, and what makes them convert.
→ The art and science of writing copy and building creatives that actually stop the scroll, with proven hooks, emotional drivers, and formats that grab attention and spark action.
→ How to confidently plan and structure your campaigns: from budgeting and forecasting to knowing when to test, scale, or pivot. Learn how to set your spend with intention, not guesswork.
→ What metrics to track (and which ones to ignore): so you can report with clarity, optimise what matters, and never feel overwhelmed by numbers again.
→ Taught by someone who believes there’s no such thing as a silly question—just marketers in the making who deserve clear, honest answers. And jargon kept to a minimum.
Important things to know:
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Hi, I’m Kyomi, a Senior Media Buyer and Marketing Consultant. I’ve built and managed campaigns for brands like Shopify, N26, and dozens of growing startups. I created this course because I know how frustrating and confusing ads can be when you're doing them on your own—and I want to change that.
This course is the culmination of 6+ years of paid media experience—and dozens of workshops and trainings taught (including uni students at the Berlin School of Economics and Law). You’re in good hands.
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→ 6 Live Group Sessions (2 hours each)
→ 2 Optional “Teacher’s Hours” for extra support
→ Interactive Notion-based worksheets & templates
→ Real-time opportunities for Q&A and feedback during every session -
→ A Campaign Planner designed by a pro media buyer
→ Ad Copy Templates with character counters
→ Budget Tracker & UTM Link Generator
→ Testing Plan Framework & Ad Jargon Dictionary
→ Visual Data Reporting Tools
→ Access to the WADED student resource library
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→ Small business owners & solopreneurs
→ Creators launching products or services
→ Junior marketers looking to level up
→ Anyone who needs to DIY their paid ads (without the guesswork) -
📍 Evening Cohort (Berlin Time)
Start Date: Monday, June 9, 2025
Live Sessions: Mondays & Wednesdays
Time: 6:30–8:30PM CEST (5:30–7:30PM UK)
Runs for 4 weeks → Ends Wednesday, July 2
📍 Morning Cohort (Berlin Time)
Start Date: Wednesday, June 18 2025
Live Sessions: Wednesdays & Fridays
Time: 10:30AM–12:30PM CEST (9:30–11:30AM UK)
Runs for 4 weeks → Ends Friday, July 11
📅 Each cohort includes:
6 Live Group Sessions (2 hours each)
2 Optional Teacher’s Hours
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→ Within 24 hours, you’ll receive a welcome email from me with your cohort details and a Google Calendar invite.
→ All course materials, templates, and links will be shared when we kick off the first session.
→ If you have any questions before then, feel free to email me directly at kyomi@waded.co—I’m happy to help!